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B-to-C EventsSampling is Back: Get a Taste of the Impossible Food Truck Tour
As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food […]
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B-to-C EventsDrone Drops, Diversity and Dimension: Inside the Global Launch of Amazon’s ‘Without Remorse’
How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed […]
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B-to-C EventsQ&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era
On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo […]
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B-to-C EventsClear Hosts a COVID-safe Reunion Event for Families Separated by the Pandemic
For many Americans, the hardship of being isolated from loved ones has been a reality for over a year as a result of the pandemic, but at Clear’s “Day of Families” event on May 6, more than 100 family members and friends finally experienced the in-person reunion they’d been waiting for. In partnership with United […]
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Video GalleryDrive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’
He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip […]