Author archive for Kait Shea
Four Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of moving parts to be prepared for.
Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most iconic board games to help underscore its offerings. Enter: Candy Land—The Werther’s Caramel Edition. The life-sized pop-up experience on Santa Monica...
EventTech 411: Mobile Audience Engagement Tools
Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.
Watch: NBC’s ‘Best Feb Ever’ Mystery Box Stunts Unveil Big Surprises
To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”