Author archive for Kait Shea
Instagrammable Moments, a Pop-up Corn Maze and LGBTQ: Inside Smirnoff’s Launch Event
Smirnoff is all about fun and inclusivity, so when it came time to reveal some serious news—that its vodka is now made with non-GMO corn—the brand delivered the message with a lighthearted event fitting of its character. The announcement was made in October, prompting Smirnoff to deliver a seasonal experience that directly tied back to...
Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes
Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival for a second year with a medley of experiences that paid homage to the brand’s Caribbean heritage and underscored its ties to music. Returning to downtown Las Vegas Sept. 21-23, the brand delivered cocktail education, purpose-driven art and some good...
Sports Sponsorship Roundup: 10 Slam-Dunk Strategies
Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...
HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits
Traveling to a music festival is fun, but the quest to find nearby lodging? Not so much. For one sweepstakes winner, however, HomeAway, an online vacation rental marketplace, changed the game. During the first weekend of the Austin City Limits Music Festival at Zilker Park, this year Oct. 5-7 and Oct. 12-14, Austinite Zach Moses...