Author archive for Kait Shea
New Year, New View: More Inspiring Insights from the 2017 Dream Team
What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out,.
CES 2018: Twitter Commons Features Conversation and Cultural Relevancy
Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an...
#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark
When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due...
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...