Kait Shea

The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network […]

This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So, […]

Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24, […]

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than […]

Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have […]