Author archive for Kait Shea

May 24, 2017

Q&A: Inside the Inaugural Google Cloud Next Conference

Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up, but the truth is, most people don’t have a firm grasp on what these technologies do and how they can be applied to solve modern business challenges. Enter: Google Cloud Next. The inaugural user conference, held March 8-10 in San...

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May 22, 2017

EMS 2017: American Express Offers Eight Tips for Success in Live Events

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...

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May 12, 2017

Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour

It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired...

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