Author archive for Kait Shea
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...
Eight Multisensory Event Strategies That Will Give Your Attendees All the Feels
It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a...
This Augmented Intelligence Platform Helps Event Profs Stay Ahead of the Storm
It’s happened to just about everyone in the industry. Every detail of your outdoor event, right down to the last color-coded napkin, is in place when the weather suddenly takes a turn for the worse—and panic sets in. If you’ve been there before, we feel you. But the fact is, event marketers don’t have to...