Author archive for Kait Shea
Three Tips on Creating Art-Inspired Events
Art is long and life is short, so the saying goes, and it couldn’t be truer when it comes to event marketing. In an industry that thrives on creating lasting impressions, an art-inspired activation has the power to leave your audience with life-long memories. From community projects to high-tech installations, many brands are using the...
Seven Ways to Pilot an Airport Activation
Between hauling heavy luggage and enduring security wait lines, airports aren’t exactly known for generating positive experiences. But some brands are beginning to change that. Whether they’re capitalizing on the downtime between travelers entering the terminal and boarding the plane, or activating in-flight, they’re making the most of the flying experience. From the airlines themselves...
How They Did It: Inside Team USA’s Road to Rio Tour
The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the...
Four Ways to Use Drones at Events
Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings. 1. Highlight Your Technology Intel...