Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More

February 13, 2026

McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]
B-to-C Events
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans

February 11, 2026

Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
B-to-C Events
The Brief: Spicy Brunches and Home DeCoors

February 9, 2026

This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
B-to-C Events
Experiential Marketing Trend of the Week: Mountaintop Activations

February 9, 2026

Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]
B-to-C Events
The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City

February 4, 2026

After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]