Author archive for Kait Shea
Inside Amazon Web Services’ Booming Tech Conference
The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
The ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a...
Barilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has...
Featured SXSW 2017 Video Tour: Scenes From Downtown Austin
Follow along for a taste of the action on the ground at the South by Southwest Conference and Festivals (March 10-19), from tech-fueled interactives to, as you’ll see, a gargantuan, smoke-blowing buffalo installation.