Author archive for Kait Shea
Ford Revs Up a Drivable ‘Escape the Room’ Event
With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape...
HP Hosts an ’80s-Themed Training Event in Toronto
HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and...
IBM Live-Wires its Tony Awards Sponsorship Watch Party
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a...
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...