Author archive for Kait Shea
American Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to...
CES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’
For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it. Amid the...
Social Media Tip of the Month: Twitter Moments
As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.
Museum Experiences: Dive Simulation Makes Waves in Chicago
Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a...