Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
    B-to-C Events

    Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

    Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]

  • How Platforms Like Braindates Help B-to-B Attendees Build More Relevant Networks
    B-to-B Events

    How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

    A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is […]

  • Meet the Speakers, EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel

    We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of […]

  • MWC Barcelona 2019: Our Picks for Best Booth Experiences
    B-to-B Events

    Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019

    Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as Mobile World Congress, this year entailed nearly 30 acres of exhibition and hospitality space at Fira Gran Via and 2,400 participating companies.

  • April Fool's Day: Eight Brand Stunts That Made us Question Reality
    B-to-C Events

    Gotcha! Brands Get Creative with April Fool’s Day Pranks

    Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to […]