Author archive for Kait Shea
Brands Leverage Experiential to Connect With the LGBTQ Community
When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become...
Inside Guerilla Science’s ‘Decadent Decay’ Dining Event
With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge...
American Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to...
CES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’
For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it. Amid the...