Author archive for Kait Shea
Museum Experiences: Dive Simulation Makes Waves in Chicago
Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a...
Nine Insights on the Evolution of the Fabrication Industry
As live events continue to grow at an unprecedented rate, exhibit houses are racing to keep up with demand, producing more trade show exhibits, museum displays and outdoor installations than ever before.
KLM Touts its Friendly Service with a Pop-up and Street Campaign
In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and...
B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E
The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately...