Author archive for Kait Shea
Fan Engagement: Inside Bud Light’s Down South Tailgate Tour
The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.
How Adventure-Themed Events are Boosting Brand Awareness
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers...
Four Tips for Making the Most of Your Proprietary Event
It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.
Meiomi Uncorks a Luxury Wine Sampling Tour
There’s no place like home when it comes to relaxing with a glass of wine, and that’s exactly what California-based luxury wine maker Meiomi offered consumers during its four-city sampling tour, which wrapped at the New York City Wine and Food Festival in October. Anchored by a handcrafted 20-foot by 20-foot structure designed to look...