Author archive for Kait Shea
How Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies...
TiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals...
Eight Strategies for Leveraging Virtual Reality
The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led...
18 Tips for Keeping Your Longest-Running Programs Fresh
Some experiential programs are just too good to execute once and leave behind. The strategy is on point, the engagements generate authentic connections with consumers and the ROI is generous. Why mess with a good thing? Many brands don’t. From Coke’s Olympic Games sponsorship to LEGO’s KidsFest tour, plenty of brands resume the same program...