Author archive for Kait Shea
HP Hosts an ’80s-Themed Training Event in Toronto
HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and...
IBM Live-Wires its Tony Awards Sponsorship Watch Party
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a...
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...
10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up...