Author archive for Kait Shea
How to Captivate Consumers with Multisensory Experiences
In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort...
Five Principles Driving Pepsi’s Live Events
Pepsi has been shaking up the beverage category over the last year, implementing a design-led, culture-centric approach to marketing and reimagining the way consumers experience its live events. In his keynote speech at the Experiential Marketing Summit in Denver (May 4-6), Pepsi’s vice president of consumer engagement Adam Harter detailed the brand’s transformation, offering insights...
EventTech 411: Registration and Guest Tracking Solutions
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at attendance and ticketing solutions for event organizers. Whether you’re trying to retrieve lost registrants, re-engage past attendees or efficiently...
John Hancock Activates a Healthy Living Marketplace
John Hancock on April 6 spiced up the life insurance sector with a market-themed activation in New York City that brought its Vitality program to life. Held in Manhattan’s Grand Central Terminal, the John Hancock Vitality Marketplace offered consumers six healthy choice stations where they could sample healthy fare, test their nutrition knowledge and earn...