Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Sports Sponsorship Roundup: 10 Slam-Dunk Activation Strategies
    B-to-C Events

    Sports Sponsorship Roundup: 10 Slam-Dunk Strategies

    Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and […]

  • Austin City Limits 2018: HomeAway Activates a Sleepover Experience Inside the Festival Grounds
    B-to-C Events

    HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits

    Traveling to a music festival is fun, but the quest to find nearby lodging? Not so much. For one sweepstakes winner, however, HomeAway, an online vacation rental marketplace, changed the game. During the first weekend of the Austin City Limits Music Festival at Zilker Park, this year Oct. 5-7 and Oct. 12-14, Austinite Zach Moses […]

  • B-to-C Events

    Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty

    Citi is no stranger to the world of event marketing. The financial services brand produces thousands of events around the globe each year, activating everything from entertainment sponsorships to cause marketing experiences to a proprietary event series. But even the pros need to take an industry pulse-check from time to time, and Citi did its […]

  • Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
    B-to-C Events

    Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship

    As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of […]

  • American Express Incorporates Local Businesses Into its Chicago Bulls Fan Activation
    B-to-C Events

    Amex Incorporates Local Businesses Into its Chicago Bulls Fan Activation

    With the start of the 2018-2019 NBA season on the horizon, American Express on Oct. 2 kicked off the ninth year of its partnership with the Chicago Bulls with an outdoor fan activation at Chi-Town’s Daley Plaza. The event, accessible to both cardmembers and non-cardmember hoops fans alike, offered attendees once-in-a-lifetime photo ops, music, player […]