Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
    B-to-C Events

    More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

    With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in […]

  • Consumers Escape City Life at the National Park Foundation’s Multisensory Pop-up
    B-to-C Events

    Pop-ups: The National Park Foundation’s Multisensory Experience Helps Consumers Escape City Life

    They say city life is no walk in the park, but that’s exactly what the National Park Foundation provided for Seattleites in an effort to boost interest in America’s array of national parks. The foundation, which serves as the official charity partner of the National Park Service, erected a multisensory pop-up park experience dubbed PARKTRACKS […]

  • Ten Fresh Tips for Keeping Events Safe and Secure in a Brave New World
    B-to-C Events

    Event Safety: 10 Fresh Tips for Keeping Events Secure in a Brave New World

    In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary […]

  • B-to-C Events

    American Express Aces the 2018 US Open with AR, Lounges and a Wearable

    Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and […]

  • Inside the US Open: Five Brands That Scored With Tennis Fans
    B-to-C Events

    Inside the US Open: Five Brands That Scored With Tennis Fans

    Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic […]