Author archive for Kait Shea
Casper Dreams up a Mobile Nap Tour
We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give up a limb to get just a few minutes of shut-eye to help you power through the rest of your day. With that in mind, mattress startup Casper is making dreams come true with its 15-city mobile Nap Tour. Armed...
Four Insights on Leveraging Live Streaming for Events
As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff,...
Canadian Tire Unites Olympians and Fans with the Red Door to Rio
Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....
American Express Activates the AMEX Experience at Panorama
American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where...