Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
    B-to-C Events

    Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out

    When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from […]

  • Why BullFrog Sunscreen’s GoPro Mountain Games Partnership Was a ‘Perfect Marriage’
    B-to-C Events

    Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games

    BullFrog Sunscreen may have been a little frog in a big pond at the GoPro Mountain Games, June 7-10 in Vail, CO, but it managed to make a splash with a variety of touchpoints including sunscreen application stations, giveaways, roaming brand ambassadors and a beanbag toss-style “Cliff Hanger” game. The activation marked the brand’s third […]

  • B-to-C Events

    Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise

    Ahhh… Comic-Con International—the only place where you have to stand in line just to cross the street. But for the 130,000-plus attendees descending on the annual celebration of “popular arts” in San Diego, no line is too long, no temperature is too extreme and every experience is a superfan’s dream come true. We’re on-site getting […]

  • Inside LaundROO: LG Brings Laundry Services to the 'Farm'
    B-to-C Events

    LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty

    There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts Festival—the performances, the camaraderie, the local bites—but the 100-degree temps aren’t one of them. Enter: the LaundROO Lounge and Vintage Clothing Swap. To stay true to its “Life’s Good” promise and keep festivalgoers at the four-day camping experience fresh and […]

  • Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
    B-to-C Events

    Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters

    Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with […]