Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Inside LaundROO: LG Brings Laundry Services to the 'Farm'
    B-to-C Events

    LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty

    There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts Festival—the performances, the camaraderie, the local bites—but the 100-degree temps aren’t one of them. Enter: the LaundROO Lounge and Vintage Clothing Swap. To stay true to its “Life’s Good” promise and keep festivalgoers at the four-day camping experience fresh and […]

  • Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
    B-to-C Events

    Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters

    Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with […]

  • World Cup: Five Brands Activating Pitch-Perfect Experiences
    B-to-C Events

    Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup

    Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport […]

  • Chevy Celebrates its Roots in Country Music With Performances and Pickups
    B-to-C Events

    Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks

    Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby […]

  • Nostalgia Marketing: Four '90s Experiences That Were All That and a Bag of Chips
    B-to-C Events

    Seven Ways to Leverage Nostalgia Marketing in Events

    There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to summon those sentiments with events that evoke a strong sense of nostalgia. Millennials in particular tend to revel in the “good old days,” and from timeless board games to classic […]