Author archive for Kait Shea
How Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are...
EventTech 411: Aerial Devices and Social Sharing
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at three products that are taking social sharing and aerial devices to new heights. 1. #Hashtag Mini Instagram Printer...
Budweiser Revitalizes its Wholesaler Meeting
Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25...
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21....