Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey
    B-to-C Events

    Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

    Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached […]

  • Event Safety: Three Tips for Securing a Safe Structure
    B-to-C Events

    Event Safety: Three Tips for Securing a Safe Structure

    Live events have a lot of moving parts, making it easy to get caught up in planning logistics and experience building without prioritizing one of the most critical components of any event: safety. That’s where the Event Safety Alliance comes in. The organization is dedicated to promoting “life safety first” in event production and execution, […]

  • Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis
    B-to-C Events

    Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis

    In addition to killer performances and high fashion, the Coachella Valley Music and Arts Festival in Indio, CA, this year April 13-15 and April 20-22, spawns an array of notable parties and special events. For many, the T-Mobile Indio Invasion Powered by Pandora is at the top of that list. This year, in addition to […]

  • Eight Strategies for Delivering a Fan-Centric TV Show Experience
    B-to-C Events

    Eight Ways to Produce a Fan-Centric TV Show Experience

    If event marketers have learned anything over the years it’s that people don’t just want to view an experience, they want to have a stake in it. So it’s only natural that as ad blockers grow more powerful and an increasing number of families become cord cutters, television networks and streaming services are turning to […]

  • How to Execute a Beach Activation
    B-to-C Events

    Four Ways to Execute a Beach Event Without Getting Burned

    When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of moving parts to be prepared for.