Author archive for Kait Shea
How the UFC Dominated Las Vegas with a High-Tech Takeover
What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight Week, which serves as the Super Bowl of UFC events. Attracting tens of thousands of fans from across the globe, the notoriously bold brand...
Light up Your Event with These Projection Mapping Tactics
From the Hoover Dam to St. Peter’s Basilica at the Vatican, projection mapping events continue to take awe-inspiring light shows to new heights—and surfaces—all over the world. Here, a roundup of nine dazzling projection events to inspire your portfolio in 2016. 1. Heroes of the Storm Launch Blizzard Entertainment in June launched its Heroes of...
Bacardi Immerses Consumers in the Story of Scotch
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...
Tech Breakdown: Amex’s US Open Water Wall
American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP...