Kait Shea

When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s going to turn heads. And that’s exactly what “weirdly awesome” candy brand Trolli and the marketers behind the “Deadpool” movie franchise did in New York City’s Times Square on May 7. To promote “Deadpool 2” and Trolli’s new Sour Brite […]

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest […]

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66 […]

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA, […]

Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the […]