Author archive for Kait Shea
Bacardi Immerses Consumers in the Story of Scotch
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...
Tech Breakdown: Amex’s US Open Water Wall
American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP...
Plated Tour Helps Consumers Cook More, Live Better
Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile tour that brought its pre-portioned seasonal ingredients and original recipes to consumers across the country on a retrofitted 1970s-era Airstream trailer. The goal: to bring the brand’s mission of helping consumers cook more and live better to life with a...
Hyundai Sends Music Fans on a Scavenger Hunt
Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series...