Author archive for Kait Shea
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters...
Audi Embraces its Roots with an LED-Powered Art Exhibition
Audi has been associated with LED technology since becoming the first brand to introduce LED daytime running lights on its vehicles in 2005. Eleven years later, the technology is still an important part of Audi’s fabric, prompting the brand’s sponsorship of Bold Notion: Art of Innovation, an LED-powered light and space exhibition created by artist...
Mobile Tour Teaches Students About Skilled Labor Careers
With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than 23 percent of current skilled professionals near retirement age, the state of Arkansas has been in a tight spot when it comes to the future of its workforce. Action needed to be taken to both spread awareness of the issue...
How to Captivate Consumers with Multisensory Experiences
In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort...