Author archive for Kait Shea
Why Choosy Brands Are Choosing GIFs
From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s most shareable social media assets, there’s a new kid in town. The future of live-event photo activations might just be the animated GIF. With so...
Art of Patron Event Offers Multisensory Experiences
Patron Tequila on May 20 brought its brand to life at L.A. River Studios in Los Angeles where more than 500 influencers raised a glass to the brand’s Art of Patron platform. The recently launched campaign, which will offer multisensory activations in three other cities this year, pays homage to artisanal craftsmanship in all its...
The Promises and Pitfalls of Using Drones at Events
Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are on the verge of becoming heavyweight marketing tools. With potential for live streaming events to digital audiences, capturing unique content and delivering exclusive viewpoints, drones are all the rage in concept. But what is an event marketer to do when...
FedEx Delivers a Social Media ‘STEM’ Strategy
FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided...