Author archive for Kait Shea
Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold...
The Brief: Stupid Pet Tricks and Cocktail Lingerie
This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, Goodbye Pies and stupid pet tricks.
Hot Property: Eight Insights on Activating at Davos
For a small town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.
The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.