Author archive for Kait Shea

October 30, 2023

How the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement

Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the...

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October 24, 2023

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders....

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