Author archive for Kait Shea

October 20, 2023

Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions

If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight,...

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October 16, 2023

Zeiss Shares Five Ways to Make Sales Meetings More Fun

Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh...

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