Author archive for Kait Shea
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.
Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events
As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as...
How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand...
Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a...