Author archive for Kait Shea
The Brief: Frozen Billboards and Victorian Peep Shows
This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep.
Hot Property: Three Ways to Activate a Farmers Market Experience
Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and...
Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture
Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from...
Holiday Activations: 14 Brands that Made Festive Season Sparkle
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa and...