Author archive for Kait Shea
Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience
“This was an opportunity for us to not only engage the 250,000 people who are coming in across the two weekends, but also to bring a bit of that flavor back home. We really tried to create that connective tissue between the two.” -Molly Spychalski, Head of Partnership Marketing at Postmates and Uber For its...
Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was...
Experiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural caverns and an abundance of meeting and exhibition space, including a 1.6 million-square-foot convention center.
Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.