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Trend of the WeekExperiential Marketing Trend of the Week: ASMR Activations
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]
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The Brief RoundupThe Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
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Pop-UpsAudible Story House: Storytelling at a ‘Bookless Bookstore’
The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever IRL space dedicated to the craft, where every use-case for enjoying an audiobook had its own dedicated room, and “Story Tiles” turned the brand’s intangible products […]
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The Brief RoundupThe Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.
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SamplingLive Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]