Author archive for Kait Shea
Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the Collision conference in Toronto, North America’s fastest-growing technology event. And that’s exactly why the brand showed up. Walmart has a solid track record when it comes to innovation, from its supercenter concepts to membership models to expanding online grocery shopping....
Take Our Video Tour of Brand Activations at Comic-Con 2022
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took...
How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...
The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Welcome to the world of "granfluencers," a collection of senior social media stars that have absolutely no time for your ageist attitude.