Author archive for Kait Shea
Five F&B Sampling Tactics Worth a Taste-Test
From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh”) to make...
Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs
Palm Springs, CA, has no shortage of luxury resorts boasting spectacular views, perfectly-manicured grounds, lavish spas and a lively dining scene. So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail....
Why NÜTRL Vodka Seltzer Hosted an ‘Adult Graduation’ Ceremony in New York
There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. On the heels of its U.S. launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with...
Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping...