Author archive for Kait Shea
Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where...
Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20th annual Experiential Marketing Summit was one and the same: We’re back. Yep, the energy was as high as the Las Vegas temps...
TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’
For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50th St. between 8th and 9th avenues March 29 through April 1. Those intrigued enough to scan one...
Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...