Author archive for Kait Shea
How Nine Brands Painted the Town Red at Art Basel Miami Beach
On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Some 60,000 people swept...
AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer
The new era is a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern Covid-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a...
Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast
Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. But what has unfolded across this industry over the last 12 months is nothing short of remarkable. ...
These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities
Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept...