Author archive for Kait Shea
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months, so to offer them a much-needed escape and promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid” series, publisher Abrams Books launched a drive-thru pool party-themed experience that traveled to 17 cities along the East Coast in...
Four Insights on Using Extended Reality to Enhance Virtual Events
A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...
Five Insights on Developing an Impactful Virtual Event Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness...
Cappuccino, Murderous Twists and Tips from HBO Max’s Virtual ‘Coffee-ology’ Experience
As event marketers prepare for a new year of virtual events, they’re searching for equally new ways to create tangible experiences for consumers that incorporate all the principles of multisensory engagement, which tap the memory-making receptors in the brain. To drive buzz around its forthcoming murder mystery series, “The Flight Attendant,” HBO Max delivered an...