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The Brief RoundupThe Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
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SponsorshipsRolling Coverage: How Brands are Acing Experiential at the US Open
A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.
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Pop-UpsA Fresh Spin: 5 Ways to Use Laundromats as Event Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh […]
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The Brief RoundupThe Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
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ConferencesCorporate Hospitality: Should You Take Your Attendees to a Theme Park?
You’ve gathered your company’s top sellers and clients in one location… what are you going to do next?