Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • The Brief Roundup

    The Brief: Flavor Interventions and Death Predictions

    FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions. KNORR USES COMEDY TO SLAM FLAVORLESS DINNERS AT ITS ‘CHICKEN ROAST’ If ever a weeknight dinner option needed a flavor upgrade, it’s chicken. So to tout the deep, slow-roasted taste of […]

  • Trend of the Week

    Experiential Marketing Trend of the Week: Wine Windows

    Sometimes it’s what people can’t see that unlocks the greatest potential for engagement. The mystery of not knowing what lies beyond the veil—a sample, an interaction, a giveaway—inevitably prompts attendees to take action. And marketers are strategizing accordingly. In a nod to aperitivo culture, brands have been turning the concept behind Italy’s historic “buchette del […]

  • The Brief Roundup

    The Brief: Billboard Houses and Diaper Rescues

    This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.

  • Festivals & Fan Cons

    Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

    More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp Quarter from July 23-26 to transform their movies, shows, games and books into interactive, IRL fan experiences. Let’s dive in. APPLE TV’S […]

  • The Brief Roundup

    The Brief: Retro Malls and Cheese Ball Challenges

    This week’s hot takes on hot topics in experiential marketing cover the Million Cheese Ball Challenge, The House of Lexus and an ’80s-themed mall takeover.