Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

Conferences
From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

September 10, 2026

After 15 years operating as Inbound, the annual show has been rebranded as Unbound, a shift HubSpot implemented to keep pace with a rapidly changing business landscape, and its own evolution from marketing platform to “agentic customer platform.”
The Brief Roundup
The Brief: Pit Stains and Mobile Cheese

September 8, 2026

This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.
Pop-Ups
Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

September 3, 2026

It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.
The Brief Roundup
The Brief: Cat-lectibles and Cheesy Third Spaces

August 31, 2026

This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
Sponsorships
Rolling Coverage: How Brands are Acing Experiential at the US Open

August 28, 2026

A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.