-
Festivals & Fan Cons4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever Los Angeles edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And from Oct. 3-4, consumers, pop-culture icons and 300-plus brands celebrated the milestone across the L.A. Convention Center and Crypto.com Arena. Once again, tens of thousands of fans attended the festival […]
-
The Brief RoundupThe Brief: Crypto Lakes and Coffee Revolutions
This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
-
Trend of the WeekExperiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
-
Festivals & Fan ConsHow PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world's largest IRL gaming event this year with a booth of its own.
-
The Brief RoundupThe Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.