-
Festivals & Fan ConsHow PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world's largest IRL gaming event this year with a booth of its own.
-
The Brief RoundupThe Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
-
Pop-UpsSephora and Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups Back to Campus
While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.
-
The Brief RoundupThe Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
-
StuntsHow Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy
When Edgard & Cooper carved out a plan to reclaim the “soul” of its company, it leaned into its core belief that pets deserve the best, and that the relationship between animals and their humans should be celebrated.