Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

Festivals & Fan Cons
Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

July 30, 2026

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
The Brief Roundup
The Brief: Boot Rooms and Beer Windows

July 27, 2026

This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals.
Trend of the Week
Experiential Marketing Trend of the Week: Commiseration Activations

July 27, 2026

Diehard sports fans recognize that you can’t win ’em all, but that doesn’t make their team’s losses any less devastating—especially during tentpole tournaments like the FIFA World Cup and March Madness. And as of late, savvy brands have been quick to offer a shoulder to cry on with commiseration-themed activations designed to boost spirits (and […]
Conferences
Paycom Makes a Loyalty Play at SHRM26

July 23, 2026

Paycom has been part of the SHRM show for more than a decade, but this year, the brand hedged its bets on a decidedly experiential strategy, and scored a record number of leads.
The Brief Roundup
The Brief: Hut Originals and Running Vaults

July 20, 2026

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.