-
SponsorshipsHow e.l.f. Disrupted the State Fair Scene with a Pickle Theme—and Won
Whether it’s building a maker space that encourages girls to study STEM, or supporting the only female driver at the Indy 500, e.l.f. Beauty thrives on permeating “beauty deserts”—the spaces and communities that companies, particularly beauty brands, tend to overlook.
-
The Brief RoundupThe Brief: Divorce Trucks and Cupping Therapy
This week’s hot takes on hot topics in experiential marketing cover divorce trucks, the House of Icons and cupping therapy.
-
SamplingMarathon Activations: 3 Tips for Tapping into Running Culture
The 2026 TCS New York City Marathon triggered a treasure trove of experiential campaigns, but it wasn’t the only race that served up industry inspiration this fall. We tracked three more resourceful marathon activation tactics that ran laps around the competition. Let’s hit the pavement. Tap into a Ritual It’s common practice for marathoners to […]
-
SponsorshipsBrand Experiences Flooded the 2026 NYC Marathon—13 Tactics That Worked
Runners from around the globe have descended on the Big Apple to participate in the TCS New York City Marathon for 50 years. And in the leadup up to this year’s Nov. 1 race, athletes, spectators, community members and sponsors celebrated with events and activations befitting of the milestone.
-
The Brief RoundupThe Brief: Black Truffle Windows and the MacKenzie-Childs Café
This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.