Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

The Brief Roundup
The Brief: Hydration Officers and Beauty Schools

September 21, 2026

This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
Stunts
How Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy

September 17, 2026

When Edgard & Cooper carved out a plan to reclaim the “soul” of its company, it leaned into its core belief that pets deserve the best, and that the relationship between animals and their humans should be celebrated.
The Brief Roundup
The Brief: Cat Bodegas and Cinema Lavazza

September 14, 2026

This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
Trend of the Week
Experiential Marketing Trend of the Week: Analog Escapism

September 14, 2026

Adults across the board are battling burnout and digital fatigue. And now they’re powering down. According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow down and decompress. And brands […]
Conferences
From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

September 10, 2026

After 15 years operating as Inbound, the annual show has been rebranded as Unbound, a shift HubSpot implemented to keep pace with a rapidly changing business landscape, and its own evolution from marketing platform to “agentic customer platform.”