Author archive for Kait Shea
Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River
Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier...
Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe
Forget ‘warm bodies’—these brand ambassador types are essential staff members Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting...
Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture
If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the...
Southwest Throws Itself a Hybrid Birthday Bash to Celebrate 50 Years in the Biz
Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom...