Author archive for Kait Shea
Southwest Throws Itself a Hybrid Birthday Bash to Celebrate 50 Years in the Biz
Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom...
How Amazon Prime Video Staged Alien Invasions to Promote ‘The Tomorrow War’
The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” On the heels of several other successful film launches, the brand unleashed a global experiential campaign to promote the new flick and position itself as a...
Cause Marketing: Save the Children’s Mobile Tour Provides Kids with Hands-on Education, Resources
They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization...
Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Program
The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its...