Author archive for Kait Shea
Three Platforms Worth Exploring in the Booming Social Audio Space
Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations...
Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities
Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....
HBO Max’s Rewards-driven Walking Tour Sends Fans on a Journey Through its Content Catalogue
New York City is the backdrop to some of the most iconic moments in the films and TV series available on HBO Max. So to showcase the breadth of its content and celebrate the Big Apple’s reopening after a daunting year, the streaming service developed an interactive, rewards-driven walking tour across Manhattan. The experience served...
Sampling is Back: Get a Taste of the Impossible Food Truck Tour
As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...