Author archive for Kait Shea
EMS 2021: Get a Sneak Preview of Cisco’s Keynote
The ultimate industry reunion is on the horizon. For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Taking place Oct. 5-7 at Chicago’s McCormick Place, the event will once again serve as the...
Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey...
How COVID Helped Democratize New York Fashion Week’s Sponsor Activations
After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic,...
Five Insights on Producing Outdoor Experiences Amid COVID-19
The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t...