Author archive for Kait Shea

July 13, 2020

How Nine Brands Engaged Consumer Audiences During Social Distancing

When the pandemic shut events down, brands and properties scrambled to find creative ways to keep consumer audiences engaged without a live setting. And while there was a period of trial and error, most emerged with fresh tactics that fueled clever campaigns—all experienced from the safety of consumers’ homes. Among the early innovators was payment...

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July 6, 2020

‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences

Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences for a quarantined audience, and like many businesses before it, the financial services brand made the pivot to digital. As a result, a vast array of online...

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June 29, 2020

Argenx Blends a Virtual Launch Event With Real-World Elements

Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey through their illness because available resources on the disease don’t offer insights beyond clinical information. So to provide an online destination where people with MG can connect with others and access information without feeling defined by their diagnosis, pharmaceutical firm...

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