Author archive for Kait Shea
How Legacy West Retail Center is Delivering Instagrammable Moments Amid Social Distancing Orders
COVID-19 has dealt a devastating blow to the retail sector, and North Texas’ Legacy West is among the retail properties that has felt the impact. But when the state began its second phase of reopening in May, the mixed-use retail and residential center found a way to breathe life back into its property while adhering...
Four Clever Digital Strategies for Connecting with Consumer Audiences
In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on...
CES is Moving Forward with a Physical Event in 2021
Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from...
Five Ways to Pivot a B-to-B Program in a Hurry
Financial software company Model N had big plans for its 16th annual Rainmaker conference in March, when the coronavirus hit. Like many brands, as travel bans and social distancing orders started pouring in, Model N made the decision to pivot to digital. About a week out from the Orlando-based event, the brand flipped the switch...