Author archive for Kait Shea
Three Experts Weigh in on Designing Events for Social Distancing
Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines....
Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery
The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens...
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months, so to offer them a much-needed escape and promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid” series, publisher Abrams Books launched a drive-thru pool party-themed experience that traveled to 17 cities along the East Coast in...
Four Insights on Using Extended Reality to Enhance Virtual Events
A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...