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B-to-C EventsHow Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade
When the 33rd annual Tompkins Square Halloween Dog Parade in New York City was canceled earlier this fall due to permitting challenges and rising costs, dog wellness brand Get Joy wasn’t just going to roll over.
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B-to-B EventsHow Vox Media Revamped its Ultramodern Code Conference in SoCal
Even a bleeding-edge business and technology event like Vox Media’s annual Code Conference needs to be revitalized from time to time, and the forum’s 20th anniversary this year presented the ideal time to stir things up.
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B-to-C EventsHow the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement
Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the […]
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B-to-C EventsPhoto Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders. […]
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B-to-C EventsHow Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be in the eye of the beholder; it should be in the hands of the people. Organizers reintroduced the annual convention, Sept. 16-17 in Los Angeles, with a laser-sharp focus on democratizing beauty.