Kait Shea

This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep.

Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. One trend emerging from the movement is an uptick in farmers market-style events and activations that center on nutrition and education, and cater to the increasing number of people who closely scrutinize the ingredients in, and sources of, their food.

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from […]

The holiday season is always full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa […]

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue