Kait Shea

For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that.

Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes […]

The plant-based food movement is thriving, but many consumers are still skeptical about the category, especially when it comes to replacing traditional food staples with plant-based alternatives.

The music festival scene is achieving its magnum opus, and it goes a little something like this: Live Nation reports that live music is the world’s favorite form of entertainment. The research also shows that live experiences are altering consumers’ identities, with 85 percent saying music shapes who they are, and 77 reporting that the […]

As digital natives, it’s no surprise that Gen Z’s interests lean toward screens, including the roughly 90-percent of the demographic that plays video games.