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B-to-C EventsSports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift, but that’s another story). From the brands you’d expect to find on the field, like Bud Light […]
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B-to-C EventsPinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data
For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that.
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B-to-C EventsHow a New Era of Beauty Events is Being Defined by Fans, Not Brands
Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes […]
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B-to-C EventsPlant-based ZENB Aims to Turn Skeptics into Believers on a Nationwide Pasta Lounge Tour
The plant-based food movement is thriving, but many consumers are still skeptical about the category, especially when it comes to replacing traditional food staples with plant-based alternatives.
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B-to-C EventsSteal the Show with 27 Strategic Festival Activation Ideas
The music festival scene is achieving its magnum opus, and it goes a little something like this: Live Nation reports that live music is the world’s favorite form of entertainment. The research also shows that live experiences are altering consumers’ identities, with 85 percent saying music shapes who they are, and 77 reporting that the […]