Author archive for Kait Shea
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...
The Power of Experiential—10 Brand Executives Weigh in
In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs...
B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that...
Content Design: Facebook’s Event Marketing Manager on the Brand’s ‘Boost’ Program
As the world’s third-most visited website, you could say Facebook knows a thing or two about growing a business. And over the last few years, the multi-billion-dollar company has been paying that knowledge forward with a suite of free tools and training events for small and medium businesses (SMBs) called Boost with Facebook. The global...