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B-to-C EventsSix Ways Artificial Intelligence is Impacting Events—Plus Three Real-world Examples
Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks.
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B-to-C EventsWalmart’s Nostalgic Summer Rewind Tour Invites Adults to Break Childhood Rules
The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids.
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B-to-C EventsCover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing campaign: It became a global pop culture movement.
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B-to-C EventsSports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.
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B-to-C EventsHow evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US Open, sailed right into success with New York City’s first-ever floating tennis court.