Kait Shea

Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments […]

Just like fashion trends, TV shows come and go, but throngs of superfans will tell you that “Sex and the City” has never gone out of style. So to celebrate the 25th anniversary of its iconic series and give back to the fan base, HBO produced a meticulously detailed activation.

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned. So we rounded up […]

If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A tidal wave of pet adoption gripped the U.S. during the pandemic, and now that the world has reopened, pet parents are seeking to participate in experiences that accommodate their furry companions. And brands are starting to deliver. Look no further […]

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Over the spring, the brand built the first permanent and dedicated furball-friendly section at […]