Author archive for Kait Shea
How Storytelling Helped adidas Evolve its Event Sponsorship
When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time...
How a Football Partnership is Helping Associated Bank ‘Bring Experience Back to Banking’
The Green Bay Packers and Wisconsin-based Associated Bank go way back—a century, in fact. Serving as the team’s official bank since 1919, the brand has found clever ways to connect with fans and boost its brand over the years, like selling Packers tickets out if its teller windows. Now, the historic partnership has reached a...
adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...
Cause Marketing: Origins Invites Fitness Buffs to Sweat for the Planet
Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an...