Author archive for Kait Shea
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...
Gamers Get Pummeled by Fake Heat Waves and Tornados in State Farm’s ‘Gamerhood Challenge’
The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content...
Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer
Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we...
Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year...