Author archive for Kait Shea
Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open
Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center since Aug. 26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a...
The Brief: Car-grown Diamonds and Disco Dance Parties
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content...
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.