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B-to-C EventsHow FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta. Students of Morehouse, Spelman and Clark Atlanta […]
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B-to-C EventsYear in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences
As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention.
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B-to-C EventsGet a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show
SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be […]
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B-to-C EventsHow Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched […]
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B-to-C EventsMorgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers
Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]