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B-to-C EventsSeason’s Greetings: Inside Six Experiential Holiday Campaigns
It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to […]
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B-to-C EventsExperiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event
Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. […]
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B-to-C EventsHow Jägermeister and the Lesbian Bar Project Blended an IRL Bar Tour with a Metaverse Activation
An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project, a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this […]
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B-to-C EventsHow FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta. Students of Morehouse, Spelman and Clark Atlanta […]
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B-to-C EventsYear in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences
As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention.